Online advertising to overtake TV spend in 2009
Did traditional Advertising Agencies miss the boat? The chances are they did… with little investment on online advertising… focused on Print, TV and billboards … the chances are they did.
And it’s not even the types of Advertising online… during a recession ROI is highly important … and making all flash sites is a total disservice to their client… in other words… the ad agencies have no clue what they are doing… and are bound to get hurt harder than the more internet savvy counterparts such as interactive marketing firms, search engine optimization firms and social media marketing firms.
The internet will usurp television as the biggest advertising medium in the UK by the end of 2009, according to a report.
The report by the Internet Advertising Bureau (IAB), claims online advertising in the UK was worth £2.8 billion in 2007, representing growth of 38%.
It claims this growth was driven by cheap laptops and the growing popularity of on-demand TV services such as the BBC’s iPlayer.
“With broadband speeds on the up and consumers spending more time on more sites, the outlook for online advertising is rosy - in fact we expect it to overtake TV in 2009 when it will become the UK’s biggest medium,” says IAB chief executive Guy Phillipson.
The figures show that of total advertising spend, online ads accounted for 15.3%, while press advertising took 19.9% of the market and TV held the lions’ share of 21.8%.
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