Elliot Spitzer’s paid ‘girlfriend’ had higher billable hours than this.
March 17, 2008
Pretty Crappy to extreme levels. Agency Spy is reporting that Disney wants to give an Agency 50 grand to come up with a great idea so they can make millions from it. The original source of this article was from Brand Week.
Pretty horrific… but for any agency to actually consider this a great idea must be facing the fact that we are in a recession, and well… an agency has to do what an agency has to do… even if that means working the street corner for 50 grand. Elliot Spitzer’s paid ‘girlfriend’ had higher billable hours than this.
Agencies that are trying to get into this are Kirshenbaum Bond + Partners; Droga5, StrawberryFrog and Wieden + Kennedy, Cutwater in San Francisco; and DraftFCB in Chicago.
Hey agencies, want to boost your bottom line? How about investing in interactive and not losing millions for the 50 grand bait.
Disney totally outclassed them with this… amazing stuff.
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