Pizza Hut splits with ad agency - UK account under Review
March 6, 2008
Pizza Hut has split from its advertising agency Wieden+Kennedy as the fast food chain gears up for a major relaunch at the end of the year.
The parting, by mutual consent, comes three years after Wieden+Kennedy won the account, which is estimated to have an annual marketing spend of £13m.
Pizza Hut will conduct the search for its new advertising agency itself. “We are focussed on a major brand relaunch at the end of 2008 and are very excited about working with a new agency that can deliver on a campaign of that importance,” said Hugh Wood, marketing director Pizza Hut UK.
“We’ve enjoyed working with W+K over the past three years and we’ll continue to do so over the next few months as we conduct a pitch process.
“They’re a great agency but after 3 years both parties feel it’s time for a change and we part on good terms and wish them the very best for the future.”
Wieden+Kennedy managing director Neil Christie said the two companies had enjoyed a “great relationship”. “But we feel that, moving forward, we’re not the right agency partner for them,” Christie added.
Funny.. the British tends to speak French well for ‘you’re fired.’ There is only one reason firms float an agency review, because even if you don’t like the guy on the other end of the phone… if he is generating a positive ROI for you.. you keep paying him… If not.. you start shopping…
In this case Pizza Hut is shopping..
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- Pizza Hut to be known as “The Hut” In perhaps
- CareerBuilder fires Wieden+Kennedy Job websit
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