New York Advertising Agency - Adaptive Glass
Evidently there is a new advertising agency based in New York, it’s called Adaptive Glass.
The neat thing about the agency is that they are using SEO as a branding tool. Most traditional advertising agencies view SEO as a side item, generally the agencies that didn’t even have SEO in their vocabulary until 2010.
From their SEO page, “Search Engine and Social Media Optimization are generally what defines you for online branding. The answer is yes, SEO CAN brand an entity…. generally speaking much more powerful than even an expensive traditional campaign. Have you ever saw a billboard for Wikipedia, or you know of the site from countless Google Searches?”
That itself is 100% true, the majority of Wikipedia’s branding DID come from SEO.
This fairly innovative approach to branding most likely will secure a position for Adaptive Glass in the New York City advertising agency market. Already their client list has secured several interesting firms. Everything from some of the largest nightclubs in the region to a few fortune 500 firms.
Not bad for a startup that has a strong focus using SEO as a branding tool.
The start-up advertising agency has offices outside of Philadelphia, Pennsylvania and New York City.
