Recession Proof : Sharper Image files Chapter 11
February 20, 2008
We don’t need to tell anyone of the high end products that Sharper Image sells, however it’s worth noting that Sharper Image has filed for Chapter 11 .. but they are still advertising, it appears however it’s virtually all online now as per this release from January 18th, 2008
Sharper Image signed on with Epsilon and Alliance Data for marketing services. Epsilon and its parent company Alliance Data will design, coordinate and execute a targeted e-mail communications campaigns.
All we can say is that Advertising Agencies will start to feel this more and more as companies start to pull back their marketing efforts and focus on the InterActive, SEO, and SMO side… something that none of the larger Advertising Agencies have any infrastructure for.
This is amazing stuff, the recession is gonna be costly… both from a financial standpoint from the draw down in Ad Revenue spending to the expensive outlook of Advertising Agencies being forced to buy SEO / SEM and SMO firms due to their lack of infrastructure in this regards.
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