Adweek : Omnicom Group’s TBWA\Chiat\Day might lose $20 million from Embassy Suites
February 19, 2008
Interestedly enough, we can’t find Embassy Suites for any search term in Google . Not even for their hometown
NEW YORK Hilton Hotels has launched a review of creative duties on its Embassy Suites brand, which Omnicom Group’s TBWA\Chiat\Day here has handled since 1998, sources said.
Major media spending on Embassy Suites totaled more than $15 million in the first nine months of 2007 and almost $20 million in 2006, according to TNS Media Intelligence.
TBWA\C\D, whose Tequila unit also works on the account, declined to comment and referred calls to the client, which said, through a representative, “It’s not appropriate to comment right now.” Sources expect the incumbent to defend.
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