Gatorade Slides Over To Goodby over rotten teeth
Just under a year after the famous Gatorade rots your teeth faster than Coke story they choose a new agency. Gatorade has shifted duties for its $70 million Propel enhanced-water brand to Goodby, Silverstein & Partners from Omnicom sibling Element 79. Element will continue to work on the larger Gatorade business. Full Story here and here
We really hope they do ok with the SEO side, as page 2 of Google is a PR nightmare for them.
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