GroundFloor Media lands VICORP
VICORP Restaurants, Inc., owner of Village Inn and Bakers Square restaurants, has hired GroundFloor Media, a Denver-based public relations agency, as its national agency of record. Following an extensive and competitive agency search, VICORP selected GroundFloor Media to implement a national public relations and community relations campaign to strategically support its 402 restaurants in 25 states. The campaign includes innovative programs to generate visibility and sales for both brands as well as results-driven media relations efforts aimed at increasing awareness of the restaurants’ unique products through national trade and consumer publications.
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