why is advertising so gender driven
June 2, 2010
A friend of mine just asked a valid question. Why does so much advertising geared towards a specific gender. Wine and candles are always geared towards women. Cigars and condoms are gear towards men. Both sexes are equally inclined to buy all the above. Why advertise to only one sex when clearly both sexes purchase the products?
Condoms are used by both sexes, but its geared for men buying them.
For example if a guy buys condoms and has them when he meets a girl he is viewed as somewhat responsible. If the guy walks into her bedroom and there is a dozen condoms on the night stand she is viewed as a harlot.
So in closing we want to know if advertising is partially to blame for the clear mismatch.
Posted via blackberry
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