Microsoft learns Advertising
In 2005, I was offered a position to help MSN’s New York office to help fix their marketing plan to agencies. At the time, their system was half-baked.. You couldn’t bid, you couldn’t do anything other than pay a flat fee for a keyword. Advertisers didn’t accept this, and neither did I. I see they are still as clueless as before.
As Microsoft (NSDQ: MSFT) struggles to gain a stronger foothold in the Web advertising game, its research and development arms aren’t sitting still. The company’s adCenter Labs provided a sneak peek of some of its next-generation advertising concepts Tuesday at an event on Microsoft’s campus in Redmond, Wash.
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