Adweek runs advertorial for Kimberly-Clark (K-C)
February 6, 2008
We don’t know if it’s a true advertorial, but boy does it read like one.
Palmer is making fundamental changes to K-C’s marketing structure, the company’s main agencies, JWT, OMD and MindShare, are not in any danger. Palmer says: “�We’re not changing our roster but we are changing the way we work with our agencies. We have an opportunity to change how our marketing works and we see this as an enormous advantage in the way we’re going forward.”�
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