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OgilvyOne lands Sears - Ogilvy then sends all PR to Sears Directly

February 6, 2008

Let’s hope that this decision was better than K-Mart :)

Sears Holdings Corp. has handed OgilvyOne a tall order, naming the firm its direct marketing and CRM agency of record for both the Sears and Kmart brands.

Full Story

And the kicker, the PR firm sends all PR requests to Sears Directly

The appointment comes as the retail community is facing declining sales and consumer confidence. Sears’ struggles began before the holiday season when the multichannel retailer posted a 4.6% decline in total domestic comparable store sales for the third quarter of last year and 4.1% decline for the second quarter. The retailer also has come under scrutiny recently for its online privacy practices. OgilvyOne referred requests for comment to Sears, who declined to be interviewed for this article.

That says more than anything, when Ogilvy starts sending the PR requests to the company directly is the exact moment people should start wondering what is going on there….

Great Announcement…..

Written by TheFounder · Filed Under Advertising Agency News 


Comments

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    [...] make matters worse, Ogilvy won’t even do any of the PR associated with it, as they refuse calls regarding Sears and forwards them directly to the [...]

  • http://www.tribbleagency.com/?p=1805 Sears CMO leaves a few months after signing Ogilvy : Tribble Ad Agency : The Advertising Agency of Record

    [...] Maureen McGuire reportedly entered into a meeting at Sears Holdings headquarters in Hoffman Estates on Wednesday and announced she was leaving, saying she wants to spend more time with her family a few months after hiring Ogilvy [...]

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