Walmart advertising test makes customers pay more for products
April 24, 2010
EDIT: Clearly we are getting reports that this isn’t just in one location, but from multiple locations in the North Eastern part of the US.
Walmart has generally been fairly honest with their advertising, but this is just wrong.
I am completely amazed at how well Walmart advertised this special. I want my Gain Laundry Detergent, and I am willing to pay full price. I don’t want the rollback price, I want the full price.
People were buying this… thinking it was a discount. Now taking the typical Walmart shopper the chances are they had a basket full of goods and this just looked like another discounted item, but to add insult to injury Walmart practically posts on the Rollback price “idiot, you’re paying $15 bucks for something that is only worth $12.77″
If you are going to make fun of people, at least just raise the price.. not advertise that people are not paying attention.
In line I saw several people with the item in question in their shopping cart.
There is two possible reasons for this.
1 - simple mistake
2 - advertising test
I have to state that by the way it was repeated though the store, there were too many instances to be counted as a mistake. The chances are very high that this was an actual advertising test, and the individuals making that test must have been on the floor laughing each time someone purchased Gain.
Honestly Walmart, care to explain how the in-store advertising test went?
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Dk90066
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