Christine Barlow and Creativity
April 3, 2010
Sometimes we people that work in the advertising agency business are so caught up in what would be defined as creative that we completely miss the point. There is an individual I met recently, made such an impression on me that I decided to write this up. Her name is Christine Barlow and she is located in Wilkes Barre , PA.
She doesn’t work at an ad agency, she doesn’t work in the industry at all. But she does create ads and expressed an interest in adverting. Her fear on why she never entered the industry “I am afraid there is too much math”
When I asked her to define that, she said “well I need to make sure that my ad is making the client money, and the math behind it sometimes makes it more difficult than just making cool ads”
The simple fact that the reason she isn’t entering advertising is because she cares about client ROI clearly states what is wrong with our industry. The individuals that actually care if the client is making money are the ones that are avoiding our industry like the plague.
Enjoy our new reality.
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