Saatchi & Saatchi facing Review over “I love NY” campaign
February 26, 2010
Advertising Agency Saatchi & Saatchi is up for review on I LOVE NY acct. Division of Tourism included in the review. Much anger at rebranding effort within state tourism industry. The $17,000,000 dollar logo redesign and campaign is facing a hostile review.
It’s too costly, and evidently it (the campaign) didn’t work. From our understanding this is really a hostile review… The chances of Saatchi continuing the account is “slim to none” from what we were told.
No response from Saatchi on the matter as of yet, but if the review is hostile we don’t expect Saatchi to defend.
Story is breaking…..
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