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US to create “government tourism advertising agency”

February 25, 2010

But not everyone has gotten on board. Sen. Jim DeMint, R-S.C., said creating what he called a “government tourism advertising agency” is unnecessary. Full Story on CNN

It would be a brand new $100 million account that would be open to the old boys network.

Great Stuff, my bet is it has to go to a holding company because they are the only ones with “the reach” .. (still comical since you can rank just as well in Google.co.uk as you can in Google.com … but don’t let the facts get in the way of wasting money). And since the program is coming from Washington , it has to be a US owned holding company.

To put it lightly, coming out of Washington it’s going to already be awarded to Omnicom Group .

They are the only ones that meet all three criteria

1 - old boys network
2 - holding company with reach
3 - US based

Come to the US by the Truckload!

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://twitter.com/tourpro Doug Yu

    Most countries have Tourism as a high level priority - Cabinet/Ministerial typically. We really should give it some thought as an economic development tool.

    As a brand, Visit USA has huge potential. How to pull it off without resorting to BDA is a great question.

    $100 million doesn't really sound like much if you go “old-school”, probably get us a few logos and a website.

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