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Good Job Grey NY

February 10, 2010

Wow Digg is sending out some badly targeted ads today.

Recently I posted my personal opinion on why Microsoft / Interpublic advertising deal is bad, really bad. In fact I even titled it “Any Interpublic clients want off Microsoft’s ad system”

Well a picture is worth a 1000 words right? So here is the screen shot on how P&G PANTENE media spend is literally wasting their money. In this case however it’s not Microsoft and it’s not Interpublic, it’s WPP group plc’s Grey NY. They appear to be buying ads though Nexage for Mobile, but do you consider this targeted advertising? Like beautiful hair means so much to Steve Jobs…. Of course click to enlarge the screenshot.

It’s why these big advertising agencies really shouldn’t be learning digital media spends using client money for their classes. These are amateur mistakes with client money.

Shameful.

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • John

    To be clear, Nexage never has or never will, sell one impression. That's not their business. This would have come through one of their network partners.

  • Jon Phenix

    Note - Nexage is not a seller of advertising. We yield optimize ad networks on behalf of our publisher clients such as Digg to drive the best rates on remnant inventory. As such this campaign came through one or our many ad network partners.