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Any Interpublic clients want off Microsoft’s ad system?

February 9, 2010

I want to start this off with a disclaimer, I am writing this as an opinion .. nothing more.. nothing less.. just my opinion on the Interpublic deal with Microsoft. As the CEO of a search and social media advertising agency I just have to call BS when I see it. This in my opinion is complete BS.

Forbes is reporting that Advertising Agency Interpublic is going to send their client money to single digit market share Bing rather than Google.

The move is widely seen as the “anything but Google option”, this is what the problem is. It’s not grounded on ROI for their clients, it’s not grounded in anything that benefits their clients. This is designed to waste their client money with a search engine that most likely will return very little ROI for their client… honestly the traffic is just not there.

“Any agency or client can chose other vendors to handle their accounts, but if they don’t specify, Microsoft will be the default.”

WTF? Measuring our log files of about the 400 sites (many of them that we manage for fortune 500 firms), we see that being on page 1 in Bing is roughly equal to page 3 in Google for the same keyword.. and honestly the use of the Google invented and perfected Microsoft Ad system is almost laughable.

Microsoft started copying the rough product of Google Adwords only a few years ago, and still really hasn’t perfected it. The ads on Digg are horrific to state the least in terms of relevancy.

Seriously Interpublic… what are you doing? Think about your clients next time.. and not yourself. If this doesn’t raise red flags across all your clients.. nothing will… seriously any interpublic clients want off that horrific ad system contact us…

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://www.thrivepoint.com/ Matt McMahon

    It's a deal for adserving from Atlas, not search. The reference to Google is to Doubleclick, not adwords. The reporter of course could have clarified that, but they probably did not because the tired 10-year long battle between Atlas and Doubleclick for adserving supremacy is not as interesting as the battle between Microsoft and Google.

    The article kind of references exchanges in the end, but I think it's still a reference to the Doubleclick exchange, not Adwords content network/site targeting.

  • http://www.tribbleagency.com/?p=6824 Good Job Grey NY

    [...] Recently I posted my personal opinion on why Microsoft / Interpublic advertising deal is bad, really bad. In fact I even titled it “Any Interpublic clients want off Microsoft’s ad system” [...]