Ad Agency Google Launches TV Advertising metrics
January 28, 2010
This might be the end of “Is Google an Ad Agency” … the answer of course is yes, the problem is convincing people that work in the industry that the largest ad agency is even an advertising agency in the first place. Reading the official Google TV advertising Blog there is a post titled “Learn how to make a TV commercial in 5 easy steps” … well there you have it people. These are self made ads for small businesses, but that’s not the point. It’s that combined with Google Analytics, Google Ad Planner, Google Adwords, Google voice (where you can measure ROI on the calls) and every other tidbit surrounding their services designed to make your industry redundant.
Google’s mission is to completely marginalise your business. They want your agency to be creatives, and that’s it. They feel that the media planners are obsolete, the metrics and measurement division are obsolete, they feel that WPP group should have about 50 employees total as most of the positions there can be done via their products for a much lower cost than what you charge them.
5 years ago Google offered adwords… now they offer every single thing you do other than creative… which is designed not for you to do.. but the marketing department of the client.
Don’t you see a pattern? It would be common in your industry not to see a pattern.. it lends to situations like this that eventually lead to this but what do I know. Google’s not an ad agency, and advertising is in no threat from a search engine.. .right?
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