Posted on 23rd January 20102 Responses
Carat and Facebook surrender to Tech Crunch and Tribble

Evidently Harman’s name is back to it’s rightful owner! That’s right people, on the earlier reported today story about ad agency Carat stealing Harman’s facebook id, it appears that Carat relented under media pressure and the facebook.com/harman domain now goes to it’s proper owner, Harman Bajwa.

That doesn’t excuse the fact that ad agency Carat went to great lengths to steal his Facebook id after not settling for a free diet coke (WTF?)

This is a prime example on why you have to be careful when selecting an advertising agency, many of these ad agencies don’t understand the mechanics of social media and do more damage to a client than help.

In this case Carat ruined the name of Harman international to the point where Google News, Twitter and many other media outlets were calling them a big bully. That wasn’t helpful Carat.. not at all.

Harman International, I would strongly urge you guys on the next review to look at someone else.

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