Tribble Ad Agency : The Advertising Agency of Record

“Lampert is a smart guy, but what makes him think he is qualified to do this?” George Whalin of Retail Management Consultants of San Diego is quoted as saying. “I think this is about Lampert being a control freak.”

Other analysts believe the move could paralyze top-ranking marketing execs at Sears. A prime example of the way this might play out: the recent end to the retailer’s 43-year relationship with advertising agency Ogilvy & Mather, ending with the $640 million advertising account consolidated in the lap of Young & Rubicam, was widely viewed as a move orchestrated directly by Lampert himself.
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Good luck with that Young & Rubicam, you are gonna need it.

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