How Advertising and Media change history

January 20, 2010

You know, some things just bug me. Advertising and media overall do some things that really modify history. In this example, we are going to take one of the biggest events from human history, the first photo of Earth Rise from behind the moon. the ones you saw in the History books, online, on millions of TV commercials? All THREE of the below photos were taken on December 24th, 1968 on the same mission within minutes of each other. Please make sure to view all three images.

You know this one, this is the image you are used to seeing right?

  • Not really the first

I hate to break it to you guys, but it wasn’t the first… in fact.. there are all sorts of things wrong with this image above. Namely somewhere along the lines someone thought that it needed to be rotated for public consumption in effect modifying history, implying that the orbit of the ship around the moon was going in a completely “sideways” manner to how it actually happened.

This is the source of the SECOND photo taken of Earth Rise that we normally pawn off as the first.

  • Second Earthrise Photo

It’s basically the initial image but rotated …. we had to rotate it… we couldn’t leave it alone.

Notice the position of the Earth , and it’s distance from the Moon’s horizon. This is important for the last image.

The problem that advertisers have with this photo is that it’s sideways, the Earth isn’t “rising” coming “around” the moon.

The image directly above however is generally the one that is manipulated to show the Earth rising above the moon in the traditional sense of how we are accustomed to seeing the moon or the sun rise in the morning or night.. in other words rising, not around the bend. In other words, they took the image above to show you the “standard earth rise image”.

You want the shocker? You want the real first image? You want the one that we advertisers and media have been “hiding” from the public?

As noted earlier, we needed you to see the distance between the moon and the earth, clearly it’s “rising” so the earlier the photo, the closer it is to the moon right? By our estimates there are at least several minutes between the above and below photos.

That’s the image below people. That is the very first photograph ever taken of Earth Rise.

  • First EarthRise Photo Taken

Oh noes! It’s “sideways” and in Black and White!! We can’t say that’s the truth.

But alas, we advertisers need color. We can’t tell the truth for the truth of it. We need to change the orientation of the earth and the moon, use the second photo calling it the first… and then low and behold we create our own history.

Then honestly what is the truth. Really think about it, we changed history for one of the most important events in human history… we go out and lie on ads stating that the first image is the truth, when in fact it isn’t the first… and to make matters worse, due to the orientation changes.. it’s not even the second.

Shameful, really when you think about it. Because if us advertisers make little changes like this regarding history across every industry, every single thing we touch. And if you don’t believe me, this was verified by NASA.

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Comments

  • scottfm54

    It's just something we have to bear. Years ago my agency Levine Huntley did a spot for Citizen Watch. There was an opening shot of Big Ben. It was purposely reversed so that the traffic appeared to be driving on the right and the tower was to the right of the bridge. Drove me crazy but didn't bother anyone else.

  • TheFounder

    That's my point Scott, because clearly everyone in London drives on the same side as the US …

  • scottfm54

    It's just one of those things…like a shot the sunrise or sunset that flipped…works for the southern hemisphere but drives me crazy. In 100 years, thanks to photoshop no one will know what is real or fake.