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Dell Ad Agency Enfatico Blog Shut Down

January 20, 2010

The all famous Enfatico Blog, Next Story Board has been shut down. Now everyone that visits the site will be redirected to their main page… the blog has vanished. A call into Enfatico to find out what happened was met with a number being disconnected… ouch.

To make matters worse.. they didn’t even properly redirect it.. it’s just a domain alias rather than a 301 redirect.

I don’t understand this, not at all. Out of all their marketing efforts to promote themselves, the cheapest, lowest cost, highest ROI way was via their blog. Sir Martin should have kept that site up. A hosting account costs 5 dollars a month… many webhosting companies give away domain names for free with a year’s purchase.

The total advertising campaign for you to save face … perhaps even fish for business would be a total of 60 dollars a year.

Have an intern to post on the blog… not just redirect the thing in complete failure. You know you could have kept the appearance of an active company running (we know you are all about appearances) by having some intern post on it daily. Hell you might of been able to sucker some company into allowing you to pitch.

Or most likely, you could have better explained to everyone what is going on, rather than making us think the worst happened… or did the worst happen?

Wow that was poorly executed. No wonder the Dell contract with WPP Group plc expires in 314 days, 13 hours, 21 minutes, 55 seconds .. yet the agency has no blog (and no CEO, and no creatives, just a bunch of empty offices) who the hell is paying for all those office spaces thoughout the planet? What nearly 2 dozen locations, the Manhattan Office with 100,000 S/f (I told you idiots that was a bad idea)?

Is Dell or WPP group plc paying for it? What a waste of resources… In rent alone you could have saved hundreds of jobs… as you got multiple WPP group plc offices, all 25% filled or 0% filled within blocks of each other…

Just freaking stop calling them differing names… that whole model is freaking broken… make WPP just an ad agency.. consolidate all the expenses… put everyone that works at a WPP group plc agency in one building in New York… and duplicate that in Philly, London, and everything else…

I swear by just looking at a spread sheet you can see the amount of people you fired that didn’t need to be if you just used your fixed assets more effectively.

Then you get shit like this where Enfatico going down like the Titanic makes your whole holding company look like a second rate crappy holding company that can’t even keep a client. Honestly I would think twice about doing anything with WPP … after seeing what happened with WPP and Dell.

What do I know? I’m just an idiot with a blog… but clearly that is more than what WPP Group owned Enfatico has right now.

RIP Next Story Board, your entire life of 451 days was well honoured… well not really..

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • Torrence

    Enfatico is lovely

  • TheFounder

    It's not the employees at Enfatico that were the problem.. it was the entire concept that was a problem from the start.

  • http://createcommonground.com Dave

    Is it too much to ask that people who write about a business based on writing be able to write English?

    This piece includes the phrase…”you might of been able…”

    Might have been able. Have! Might of is not English. It makes no sense!

    That said, neither did Enfatico.

  • Sir Marty

    Enfatico was doomed as a Casey Jones creation so he could be both a client and agency person at the same time. A major conflict of interest that sums Casey's tenure everywhere he goes. He spouts ethics but is a major hypocrite.

  • http://www.tribbleagency.com TheFounder

    Not really… but Dave I don’t blog for a living… 1/2 the posts I make on this site are via my cell phone… literally.

  • http://www.superiorpromos.com/ Promotional Products

    Well said. There was no way Enfactio was going to float long term, Their system was flawed…

  • Marcus

    People. It's 2010. Can't we please find something more interesting to talk about in our Industry? Enfatico was dragged over the coals by us all for the last 18 months. That seems sufficient. So, lets chose another target please. My vote is for crowd sourced agencies of the future.

  • TheFounder

    Crowdsourcing makes an easy target.. I saw Crowdsourcing for 2010 to bash… lol

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    This is music to my ears.This is really a great post! Thanks for sharing. A blog really owes its success to its loyal readers and faithful followers.