Nokia calls global digital review
LONDON - Nokia has kicked off a search for a global digital advertising network to handle online communications across all of its markets worldwide. The mobile phone retailer is seeking a network with presence in multiple countries, but is understood to be considering appointing a roster of agencies. The review marks a shift in Nokia’s marketing strategy towards a greater focus on online communications. The winning agency will be briefed to produce online advertising, web design and to lead digital strategy for the mobile giant. In the past, Nokia has used separate digital agencies to handle briefs in individual markets, including the Swedish agency Farfar, R/GA in the US and Agency Republic.
It’s about time, they need a centered strategy, hopefully their new agency will focus more on the organic SEO rather than burning huge amounts of money on PPC. But we doubt it, we don’t think Nokia fully understands the value of SEO yet, though we have heard rumblings that someone there was upset that as one of the leading manufacturers of cell phones, their rankings are horrible for that term… as well as host of others.
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