Parker on WPP Group : The final sad, pathetic end of Enfatico
January 11, 2010
George Parker is reporting the following:
This just in from Austin… The “Agency of the Future” has fired all the creative directors, they have taken ninety nine percent of the content out of the website (it’s just a list of offices now.) Torrence Boone is toast after they promoted him to CHAIRMAN, in charge of “special projects.” That lasted all of one month, and then they just bounced him out altogether. Gone. Fucking gone! And no one has a clue where he went.
Talk about game over, this is a complete disaster for WPP group plc. Not that the world didn’t see this coming for years. We even built a countdown clock (that we felt no need to update since Enfatico has been for the most part shut down for some time now)… but part of the new news is that Torrence Boone has been escorted out… and no one knows where he has gone… pretty shocking stuff. What is he up to these days?
See the problem is we can’t blame Torrence, he was given an impossible mission. You can’t build an ad agency like this, not the way Enfatico was built.
A robust advertising agency needs more than just one client, you need to have some sort of cross between industries, some things that work well in one industry might make sense if adapted to another. You need fresh ideas.
Enfatico had no ideas, it was a one trick pony that never actually even got off the ground. For the record, this last paragraph of the report most likely has more weight to it than anything else.
If I was a WPP shareholder I’d have some pretty hard questions for Sorrell before he picks up his $96 million performance bonus!
I felt that over here.
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