Browse > Home / Advertising Agency News / Johnson & Johnson - our advertising isn’t false - it’s photoshop!

Johnson & Johnson - our advertising isn’t false - it’s photoshop!

January 7, 2010

Johnson & Johnson is facing some problems in Britain. Evidently the “Before and After” shots are considered misleading… and for good reason. Anyone know what ad agency made this?

A TV campaign for a face cream that promised to make skin look blemish-free has been banned by the advertising watchdog because the “after” shots were achieved using makeup according to the guardian

I have completely mixed feelings about this. Mostly because here are some before photoshop and makeup and after shots of supermodels.

So is the Johnson and Johnson ad ethical? well… only so much as the magazines on every single corner… as well as all the entertainment blogs….

enjoy.

Related Posts:

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://commercial-archive.com Dabitch

    You should have surfed in to a model agencies site and grabbed some of the models polaroids instead, that gives a much better idea of what makeup (and in some cases photoshop for flawless skin) can do.

  • http://commercial-archive.com Dabitch

    You should have surfed in to a model agencies site and grabbed some of the models polaroids instead, that gives a much better idea of what makeup (and in some cases photoshop for flawless skin) can do.

  • http://topsy.com/tb/bit.ly/6uodWo Tweets that mention Johnson & Johnson – our advertising isn’t false – it’s photoshop! — Topsy.com

    [...] This post was mentioned on Twitter by thefounder, ramamoorthi. ramamoorthi said: Johnson & Johnson – our advertising isn't false – it's photoshop! http://bit.ly/6uodWo [...]

  • http://businessemaillist.com.au/reader-land-of-the-free-is-false-advertising.html Reader: ‘Land of the Free’ Is False Advertising | Business Email List

    [...] Johnson & Johnson – our advertising isn't false – it's photoshop! [...]

  • http://www.drakz.com/online/advertising/?p=93 Johnson & Johnson – our advertising isn't false – it's photoshop! | Drakz Free Online Service

    [...] the original post: Johnson & Johnson – our advertising isn't false – it's photoshop! Share and [...]