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Adage : Digital ad agencies are ready to lead

November 12, 2009

Adage is now stating that Digital Agencies are ready to lead. But they have yet to define digital advertising.

This is becoming more and more of a problem, as many firms are calling themselves digital, but yet all they do is throw clients money into Google Adwords.

This is not exactly digital, it’s an online media buy.. but it’s not digital. If you do digital you’re left promoting what you can using SEO, blogging, twitter, facebook, youtube, Google News, Digg, and whatever you can muster together to get your client’s site popular without forking over a credit card.

Hence why since I made that post no one was able to define it, I’ll do it for you guys.

Digital Advertising = Armed with a domain name, FTP and no budget
Media Buy = anything that requires a budget

Don’t like the terms, then please elaborate on it. Perhaps I am old school and believe that a site should rank well and become popular on it’s own merit. Perhaps I am in the minority when I say SEO can brand a site.. even though the evidence points to me being correct.

The point I am trying to make is simple, media spends are not digital. They are just what they are called, media spends. Unless someone can argue the contrary to me the fact is that digital advertising doesn’t include media spends. The second you start spending to buy media, the second that aspect of the advertising campaign happens you are venturing from digital to media buy.

This is a huge distinction. It takes far more talent to get something promoted with no budget than to get it promoted with one. If you’re reading this news article now, remember how you got here. Was it Twitter? Was it Digg? Was it facebook? Was it a Google Search? Was it Google News? Was it a hyperlink from another site?

Notice none of these required a media spend. Yet you’re reading this now. This is the definition of digital.

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Written by TheFounder · Filed Under Advertising Agency News 


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    [...] Adage is now stating that Digital Agencies are ready to lead. But they have yet to define digital advertising. This is becoming more and more of a problem, as many firms are calling themselves digital, but yet all they do is throw clients money into Google Adwords. This is not exactly digital, it’s an [...] Read more at http://www.tribbleagency.com/?p=6217 [...]

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