McCann beats Saatchi and Saatchi for Sony Ericsson
Rumors afoot that Sony Ericsson is Axing Saatchi and Saatchi and handing it’s business to McCann Erickson for it’s £80m advertising account. The decision comes after months of speculation that the mobile handset manufacturer is planning to review the account… in fact what we heard is that the decision is made.. and this is a formality.
Sony Ericsson worked with McCann on a Christmas campaign, which it won during an agency pitch back in September 2006. McCann has stayed in contact with the Sony Ericsson management team.
Saatchi is believed to be meeting with Sony Ericsson this week in a bid to save the account… but as noted earlier.. our understanding (not verified) that Saatchi and Saatchi is out… and this is a formality.
In the past Sony Ericsson has claimed it was not planning a review for its advertising agency and, instead, notied that it was meeting with consultants about finding a sports marketing agency.
Story Developing………… Hat Tip to our source in London.
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