Ad Agency Denizen sues WPP group plc - Patent Infringement
October 29, 2009
Ad Agency Denizen is claiming to have patented product placement (patent 6,859,936) is suing WPP group plc, for violating the patent. It’s actually interesting on multiple fronts.
First let me go on record as stating that product placement existed for over a century for TV / Video / Movies.. literally I have just pointed out evidence below of it taking place in 1896.
This above video was filmed in 1896… notice the Wheelbarrow mid way though the video where the name of the company is shown in a pretty obvious fashion?
Understand that was filmed in 1896, you’re watching a video that is 113 years old. To be clear, everyone in that video is dead now. Their kids have likely died from old age as well.
Here we are generations after this was filmed.. and yet these people feel that they can patent the wheel and sue for it.
Comments
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
