Microsoft in Advertising Search with Facebook, Twitter
October 21, 2009
Evidently Microsoft feels that my status update on Facebook is worth indexing and is willing to shell out millions to know that I just recently went to the bathroom. And how any Ad Agency will use this to better target customers is mind boggling.
In a breaking news report from computer world Microsoft has shelled out millions to get Facebook status updates that consist of real time updates to the site in the form of “my 2 year old just threw up on me” to “When is the train leaving?” to “not feeling so hot making pizza and relaxing” is content that MUST be indexed in real time.
That being stated many facebook users keep their updates private, hence making ever more questions on what exactly they are going to index. Hopefully maybe they will index our private URLs, so my personal one located at http://facebook.com/MarketingAgency will show up for the keyword “Marketing Agency” in bing… not that anyone will ever use Bing to search.
Don’t get it — It’s not content it’s a 1 line update… now I do see some situations where it makes sense, especially on the Twitter side. Breaking news, some big event taking place… yes twitter is helpful, but facebook? People use facebook to find their old college and high school friends, not exactly searching for EDI solution or looking to buy a new car. When was the last time you made a big purchase because you found a Facebook fan page?
Amazing stuff, completely amazing. No wonder Bing already lost 3% of it’s market share the second the ads stopped showing up on TV.
Comments
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http://twitteradvertisingandmarketingtools.com/microsoft-in-advertising-search-with-facebook-twitter.html Microsoft in Advertising Search with Facebook, Twitter | twitteradvertisingandmarketingtools.com
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http://advertising.21fastsolutions.com/microsoft-in-advertising-search-with-facebook-twitter/ Microsoft in Advertising Search with Facebook, Twitter
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http://seomixer.net/advertising/advertising-mail-advertising/ Advertising - mail advertising | SEO Mixer Blog
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http://valuableinternetinformation.com/?p=197879 Valuable Internet Information » Microsoft in Advertising Search with Facebook, Twitter
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http://www.vacationrentalsad.com/ Amy
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