Publicis Groupe finalizes Razorfish from Microsoft
October 19, 2009
This one goes in the history books, the deal is final as of today (we’ve known about the purchase for months) but finally today Advertising Agency holding company Publicis Groupe acquires “digital” Razorfish from Microsoft
The deal has finally given Publicis some sort of digital outlet, abit a fairly weak one in terms of Social Media and SEO. It’s also been criticized that the transaction valued at approximately $530 million was way overpriced for what Publicis is actually getting, as the barriers to entry are low… really low.
Enjoy the mess…. this has a good chance of looking like Enfatico.
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