Enfatico loses Advertising Agency of Record Status with Dell
October 5, 2009
The WPP group plc advertising agency, Enfatico has lost it’s agency of record status with Dell Inc. Evidently this has been a fact for nearly 2 months, but WPP group plc swept this fact from the public in an attempt to save face from what we understand, or perhaps better said, never publicized the bombshell.
George Parker wrote the following “Officially (although there have been no releases to the press that I have seen,) Y&R New York is the agency of record for the consumer work. Wunderman, New York, is handling the B2B work”
Well of course there has been no press release, what are they going to release?
Title : “Enfatico complete failure”
Subtitle : “Enfatico, epic fails , never finished countdown clock”
Body: “Only in the minds of Sir Martin and Michael Dell did this make sense…. etc etc”
The entire concept was lamblasted by the media, bloggers and everyone else in between because of the poor business model and of course other reasons.
Our hearts do go out to the employees there, honestly this isn’t their fault… the entire project was designed to fail.
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