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“The Hut” / “Pasta Hut” / “Pizza Hut” — looking to fire BBDO

September 30, 2009

Advertising Age is reporting that “The Hut / Pasta Hut / Pizza Hut” whatever the current name is looking to fire advertising agency BBDO.

The report has stated that BBDO is looking to defend the account. We are not sure who to assign blame for the number of name changes to the company , but if it’s BBDO then they need to be fired.

The Hut

These failed campaigns at attracting attention to the chain has done little to boost it’s name, as people don’t know what the actual name is anymore. The review has started, and Pizza Hut is looking for greener pastures. Evidently we were told (but cannot confirm) that BBDO found out about the review via the trade journals, if this is true, this is the second time that BBDO has found out their client is looking to leave from the magazines and blogs rather than from the client, this however has not been verified.

“Same-store sales fell 8% in the most recent quarter, making Pizza Hut the biggest laggard of Yum Brands’ portfolio — and well behind competitor Domino’s, which posted a same-store sales decline of less than 1%. Upstart Papa John’s, meanwhile, posted same-store sales that were slightly positive. ”

Basically their advertising is doing a horrific job and causing Pizza Hut to “get destroyed” by the current competition. Though the Agency has faced 4 reviews in the past several decades, this one is deeply rooted in hard figures, which means that the agency is most likely going to have to fight with a spreadsheet rather than fluff.

Good luck with that.

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://twitter.com/AndrewTrovaioli Andrew Trovaioli
  • http://www.tribbleagency.com/?p=5887 Why Pizza Hut is having a review

    [...] If you want the honest reason why Pizza Hut is running an advertising agency review with the apparent intent on firing Ad Agency BBDO, you have to look no further than this photo. We actually ate at Pizza Hut yesterday, but the circumstances behind the below Photo needs to be understood. [...]

  • http://roderage.wordpress.com/ Micah

    Is it possible they're getting hammered because people simply don't like deep-fried pizza?

  • http://twitter.com/thefounder thefounder

    If that was the case the company would have failed years ago, the problem is their branding…

  • http://www.tribbleagency.com/?p=6248 Ad Agency BBDO Executives have cash to buy McMansion

    [...] employees at BBDO Detroit received walking papers last week and last month their clients were mailing out RFP’s like no [...]