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Ad Agency BBDO Finds out from Trade Journals about Chrysler Review

August 30, 2009

“As we launch a new company with a brand-focused organization, we are looking for fresh ways to communicate in the marketplace,” Chrysler said in a statement. “As a result, we are currently soliciting creative input on a limited number of specific projects from a select group of ad agencies.” BBDO told us to contact Chrysler for any questions as they are not to comment on the situation as they are finding the details in real time.

So in essence BBDO found out they were getting canned though the trade journals. For a nearly 1 billion dollar advertising account, that’s a hell of a way to find out.

The company is looking for new direction in their marketing, stronger online presence and a smaller advertising budget going forward. If the rumors are correct the final decision will be made in Italy, not in the United States.

This is perhaps one of the single biggest fallouts since the great recession has started, and this one will forever change the face of BBDO, expect massive layoffs. You don’t lose a billion dollar account and don’t expect to lose employees.

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://stuartbowman.com/ Jerry Bowman

    I hope this is not true. I am a DAA President and have found BBDO to be a great agency. The only thing that got in their way was Chrysler trying to totally control the marketing. I never understood why you would hire an agency and not let them do their thing. It would also be a very cruel way of getting rid of a company that has been your partner for so many years.

  • http://stuartbowman.com Jerry Bowman

    I hope this is not true. I am a DAA President and have found BBDO to be a great agency. The only thing that got in their way was Chrysler trying to totally control the marketing. I never understood why you would hire an agency and not let them do their thing. It would also be a very cruel way of getting rid of a company that has been your partner for so many years.

  • Tem Plate

    Finally, they should drop BBDO entirely. They have made incompetence an art-form, and they are good at it. Partner in decline.

  • Tem Plate

    Finally, they should drop BBDO entirely. They have made incompetence an art-form, and they are good at it. Partner in decline.

  • Frank McBrofy

    “So in essence BBDO found out they were getting canned though the trade journals. For a nearly 1 billion dollar advertising account, that’s a hell of a way to find out.”

    Brutal. At least the afforded them the respect they deserve.
    Seems like Chrysler is not really into them.

  • Frank McBrofy

    “So in essence BBDO found out they were getting canned though the trade journals. For a nearly 1 billion dollar advertising account, that’s a hell of a way to find out.”

    Brutal. At least the afforded them the respect they deserve.
    Seems like Chrysler is not really into them.

  • 880

    I would guess that the big shots at BBDO Detroit still haven’t heard the news.
    They always seem to be late at figuring out what is current, hot or happenin’.

  • 880

    I would guess that the big shots at BBDO Detroit still haven’t heard the news.
    They always seem to be late at figuring out what is current, hot or happenin’.

  • http://www.tribbleagency.com/?p=5875 “The Hut” / “Pasta Hut” / “Pizza Hut” — looking to fire BBDO

    [...] confirm) that BBDO found out about the review via the trade journals, if this is true, this is the second time that BBDO has found out their client is looking to leave from the magazines and blogs rather than [...]

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