Well said The Founder…all my compliments, and not only from me…
Keep “all” of us posted.

Well said The Founder…all my compliments, and not only from me…
Keep “all” of us posted.

To the author: if you think that SEM (search engine marketing aka Pay Per Click) is not considered Digital, you have no idea what you are talking about. Digital isn’t Pay Per Click? Have you lived under the rock for last ten years???

Digital: SEM, SEO, Display, Email, Social, Mobile, Podcast, Video etc

As you can see, Digital is both direct response and branding…

Where did you come up with an idea that SEM is not Digital?

To the author: if you think that SEM (search engine marketing aka Pay Per Click) is not considered Digital, you have no idea what you are talking about. Digital isn’t Pay Per Click? Have you lived under the rock for last ten years???

Digital: SEM, SEO, Display, Email, Social, Mobile, Podcast, Video etc

As you can see, Digital is both direct response and branding…

Where did you come up with an idea that SEM is not Digital?

SEM is a nothing more than a media buy… you think that is digital work?

Seriously you think coming up with a text ad, running a credit card.. and measuring is digital? You think that is digital?

SEM is a nothing more than a media buy… you think that is digital work?

Seriously you think coming up with a text ad, running a credit card.. and measuring is digital? You think that is digital?

Absolutely

Display and SEM are digital media buys, classified under Digital advertising - where else should they belong? I think you created your own classification, which does not reflect what 99.99% of ad / communications people mean by digital.

And, where did you come up with the credit card thing? WPP’s big advertisers’ spend millions of dollars on SEM, and trust me, it is not done with a black AMEX.

Digital advertising refers to advertising done on digital media (simple and plain definition, isn’t it?) - and SEM is both media buys and creative work (somebody actually writes the creative for the search ads or online banners).

If by saying digital, you mean stuff like web design, then we are on a different page as WPP is a communications agency, not a web developer shop.

Cheers

Absolutely

Display and SEM are digital media buys, classified under Digital advertising - where else should they belong? I think you created your own classification, which does not reflect what 99.99% of ad / communications people mean by digital.

And, where did you come up with the credit card thing? WPP’s big advertisers’ spend millions of dollars on SEM, and trust me, it is not done with a black AMEX.

Digital advertising refers to advertising done on digital media (simple and plain definition, isn’t it?) - and SEM is both media buys and creative work (somebody actually writes the creative for the search ads or online banners).

If by saying digital, you mean stuff like web design, then we are on a different page as WPP is a communications agency, not a web developer shop.

Cheers

I have to disagree with you. I think it’s just a media buy.. not even really a digital one at that.. considering up until last year people were using it to buy print media and TV spots as well on Adwords.

The Credit Card thing is just a fact… yea it may not be a black Amex… maybe it’s a invoice… but does it matter… it’s just running the clients money into Google adwords.. the delivery method of the cash doesn’t really matter does it?

“Digital advertising refers to advertising done on digital media (simple and plain definition, isn’t it?) ”

That is where we differ. Digital isn’t just advertising on digital media. Digital means making blog posts (like this one) and people reading it… How would you classify Social Media then? That’s digital.. and no money is forked to Google… or a killer blog post that sees 20,000 visitors an hour because it hit page 1 of digg.

That’s digital… the black amex card isn’t.

I have to disagree with you. I think it’s just a media buy.. not even really a digital one at that.. considering up until last year people were using it to buy print media and TV spots as well on Adwords.

The Credit Card thing is just a fact… yea it may not be a black Amex… maybe it’s a invoice… but does it matter… it’s just running the clients money into Google adwords.. the delivery method of the cash doesn’t really matter does it?

“Digital advertising refers to advertising done on digital media (simple and plain definition, isn’t it?) ”

That is where we differ. Digital isn’t just advertising on digital media. Digital means making blog posts (like this one) and people reading it… How would you classify Social Media then? That’s digital.. and no money is forked to Google… or a killer blog post that sees 20,000 visitors an hour because it hit page 1 of digg.

That’s digital… the black amex card isn’t.

hmmm

let’s leave it at that then….

My last comment:

” eMarketer projects nearly $12 billion will be spent on US search advertising in 2009, almost 49% of the total US online ad market. ”

Better don’t disregard search so quickly, it will be years before companies will be willing to pour more money into blogging and social media, and it will rather fall into PR activity. Search is there to stay and it is where advertising dollars go.

hmmm

let’s leave it at that then….

My last comment:

” eMarketer projects nearly $12 billion will be spent on US search advertising in 2009, almost 49% of the total US online ad market. ”

Better don’t disregard search so quickly, it will be years before companies will be willing to pour more money into blogging and social media, and it will rather fall into PR activity. Search is there to stay and it is where advertising dollars go.

I’m not disregarding Search at all… in fact I always strongly push SEO .. in turn that means I have to strong push Social Media.. because SEO is worthless if people don’t link to the content.

I’m just not a big fan of the “our marketing plan consists of my client’s black AMEX card given to Google Adwords”

I’m not disregarding Search at all… in fact I always strongly push SEO .. in turn that means I have to strong push Social Media.. because SEO is worthless if people don’t link to the content.

I’m just not a big fan of the “our marketing plan consists of my client’s black AMEX card given to Google Adwords”