Publicis Groupe buys Razorfish from Microsoft
August 7, 2009
Exclusive : Unnamed sources have stated that Microsoft has verbally agreed to sell Razorfish to Publicis. Even though Dentsu has offered a higher dollar value for Razorfish, Publicis agreed to “send their client advertising dollars” to Bing. In essence Publicis said “we’ll waste our client money with second rate Bing if you guys give us Razorfish for a lower cost”
I love Advertising Agency politics, always seems that the client is the one being shafted.
Expect the official release in a few days… along with a “Microsoft Bing and Publicis Advertising Agreement”.
Bing is currently at about 5% market share. Yahoo at about 12% market share. Combined both search engines don’t even exit the teens in terms of market share. Yet Publicis Groupe is willing to jam their clients hard earned money into the Microsoft Pay Per Click system.
Love hard nosed “screw the client” tactics.
Related posts:
- Why companies don’t care about the Yahoo / Microsoft Deal Lets face it, the response from digital ad agencies has...
- Razorfish buys Wysiwyg - WPP denies it’s buying Razorfish Microsoft Corp.’s Razorfish digital ad agency has bought Spanish digital...
- Microsoft puts digital ad agency Razorfish for sale Microsoft Corp. plans to sell its digital advertising agency Razorfish...
Comments
3 Responses to “Publicis Groupe buys Razorfish from Microsoft”
Got something to say?
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
[...] This post was Twitted by nprescott [...]
[...] This post was Twitted by moddpodd [...]
[...] 2: LOL - A decidedly different view of the deal but it is done! http://www.tribbleagency.com/?p=5584 Related PostsPosterscope to Roll Into Isobar?Haven't been able to confirm this news AT ALL so it [...]