Kimberly-Clark goes Naked
Kimberly-Clark, Dallas, has picked Naked Communications as its communications planning agency in it’s flight from TV advertising.
Naked is not replacing any existing agencies. It will ‘work with’ JWT, MindShare and Ogilvy & Mather—K-C’s key agency partners—in implementing the new model. In essence, they won’t replace them… but now JWT, MindShare and Ogilvy & Mather will be reporting to Naked.
Firms such as Kimberly-Clark are sick of the traditional media 30 second spot, but that being stated.. it’s not like Naked is the master of on-line marketing either. For example their site crashes and doesn’t display in Firefox using any form of Linux (Ubuntu, Debian, Redhat…)
It’s still a good read to see Ogilvy report to Naked. Brand Week has some of the story.
yeah we are fixing the firefox issue, just got distracted by looking after some good client wins
Congrats on the wins John… not bad at all.