Saatchi & Saatchi 9 months late for I Love NY Campaign
July 23, 2009
The below is directly from someone involved with the campaign, this is in regards to the 17 million dollar rip off that Saatchi is bilking the state of New York for. Because of course, the new logos and surrounding campaign are worth 17 million.
An insane amount of tax money is being spent on AdWords due to lack of SEO skillset, 9 month delay on Saatchi-driven website, tourism on the decline, etc. etc
Weird thing, they want us to advertise on others landing pages… for free.
Directly below is the documentation that will be sent out to everyone in the program… enjoy
Dear TPA Partners,
As many of you know the new design for iloveny.com will enable us to sell advertising on the site. Our objective is to offer advertisers another medium to reach consumers who are interested in traveling to New York State.
Our plan is to roll out the advertising in phases with the first phase being a free pilot program with you our closest partners. We will use the pilot to collect data on 1) user response to advertising on our site, 2) engagement metrics, e.g. click through rates etc and 3) operational metrics, e.g. optimal number of ads, placement and rotation.
For this pilot we are offering the following:
1. All Regional TPA the opportunity to advertise on their respective region page (page 7 in attached pdf)
2. Bonus: all TPAs who participated in the ILNY interactive co-op have the opportunity to advertise on the main landing pages of the site (please see pages 1 - 6 in the attached pdf).
Following are the specifications for the banner ads:
300 x 250 Banner Ad (Standard Flash or Gif, Jpeg)
Max File Size: 30k
Animation:
· Up to 30 seconds, loop 3x
· No iframes allowed, unit must be standard or Javascript tags if third party served
· Rich Media can have 100k secondary load file size
· All flash files are required to have a backup gif or jpeg file
· May contain video.
· Auto-expand/auto-retract on initial load.
· Mouse Over/Mouse Off: When the user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
· Include text tease to expand the ad within the fixed position space.
· Sound must be user-initiated
· Maximum file size for expanded panels: 100KB
The ads are due on August 7th. Please send them to xxxx. All ads are subject to approval by I LOVE NEW YORK.
And the goodies, you gotta read the Advertising PDF for I Love New York. Do you feel that that PDF is worth 17 million dollars of taxpayer money considering it’s nearly a year late? Inquiring minds want to know…
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