Apple tried to shut down Microsoft advertising campaign
July 16, 2009
It should come as no surprise that Apple isn’t a big fan of Microsoft’s “Laptop Hunters” ads, but some may be surprised to learn the Mac maker’s lawyers reportedly called a senior Microsoft executive and demanded the ads be removed according to C|Net.
Legal maneuverer over an advertising campaign that has been running vice versa (Apple on Microsoft) for 30 years?
I myself am no fan of Microsoft, not in the slightest… I personally think their products are bloated, virus prone and too costly for what they provide… and don’t get me on Apple… because their stuff is more costly and amateur geared (but slightly more secure).. that being stated Apple went way too far.
“And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. (Applause.)”
Interesting… very interesting.. waiting for Apple fanboys to voice their thoughts…. Advertising Agency Crispin, Porter + Bogusky might have done something right for once…. though taking the price angle I still feel is a mistake… because Linux is even cheaper……
Comments
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http://www.nhanblogger.com/myspamemails/apple-tried-to-shut-down-microsoft-advertising-campaign/2009/ Apple tried to shut down Microsoft advertising campaign | My Spam E-Mails
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http://www.yovia.com/blogs/timlara Tim Lara
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http://www.yovia.com/blogs/timlara Tim Lara
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http://www.technologyslice.com.au/ Tech
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