Microsoft offers WPP group plc a “google killer”
July 13, 2009
A few minutes ago The Wall Street Journal reported that Microsoft is in discussions with five giant advertising agencies — not only to buy Razorfish, but also to utilize the Microsoft’s ad technologies and purchase “hundreds of millions of dollars” of ad space across its Web properties.
What is glaringly missing from the report is the fact that Microsoft’s system doesn’t work properly after years of development, hence why advertisers hated using the system, the other problem is that Microsoft doesn’t own any relatively high traffic websites. Every single Microsoft website is in the single digits in terms of market share for their respective industries.
“They need to have a real website or search engine in order to use this, and they don’t. Where the hell will they place the ads?” said an anonymous source.
The most popular of their online products is MSNBC (jointly owned by NBC and Microsoft, meaning that Microsoft doesn’t even fully own this one) and even this is a distant third behind CNN, Foxnews and even the Drudgereport.
So there are your tens of millions of dollars to get displayed on MSN / Live / Bing ….. good luck with that… great service to your clients….
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