UGLY : Interpublic Tosses 3 decade old Media Inflation Index
July 13, 2009
Someone needs to start this service up, you’ll fill the gaps and can charge for it…. if Interpublic doesn’t want money from it, I’m fairly sure that someone will.
“In recent years, the Bureau of Labor Statistics has developed a set of monthly price indices for various advertising agency services (e.g., creative and media placement) that are available from 1995 onward. Those data together with the [Interpublic] media price indices allowed a fairly comprehensive picture to be drawn of shifts in prices within the advertising services business. Hopefully, an industry initiative will be forthcoming to fill the gap arising from the loss of the [Interpublic] media indices.”
Read Between the Lines : Someone start this service up, you’ll fill the gaps and can charge for it.
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