Dr. Pepper Bypasses their Ad Agency, wpp group plc Young & Rubicam for InterActive
December 4, 2007
When Dr Pepper wanted to get the word out about it’s newly introduced flavor, it didn’t turn to its advertising agency, WPP Group’s Young & Rubicam, San Francisco. Instead, the soft drink maker engaged True Entertainment, that is according to Adweek
Wait, we thought WPP Group plc is a full service ad agency holding company? We thought Young & Rubicam was a full service advertising agency.
Seriously WPP, don’t you think it’s time that you learn Social Media Optimization ?
Social Media Optimization is a discipline within the Search Engine Optimization industry that generally is credited to Rohit Bhargava from Ogilvy (though we have found references to the term over a year prior)
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I have additional insight into the creation of the internet and its many strategies:
1. In 1958, a man by the name of PK Dune was arrested in front of a department store after a verbal confrontation with JCR Licklider. Licklider expressed, through an essay, the very foundation of the worlds neccessity for a global-network, creating a symbiotic relationship between humankind and computing networks.
It’s rumored that PK Dune had been using his own form of Inter-networking for 3 years prior to Licklider’s essay, in order to document his explorations of Zimbabwe and the Archipelagos of the South Pacific to report to United States Intelligence Cells. Licklider intercepted direct electronic transmissions from PK Dune in 56′ working for the Candian Counter-Intelligence unit. However, he shared his findings with no one.
What was exchanged and debated in front of JC Penny’s on a crisp Autumn morning is not important. What is worth noting is that PK Dune was decommissioned by the U S Gov’t and erased from all public records. Meanwhile, Licklider is widely regarded as one of the founding fathers of what we now call the internet.
2. PK Dune re-emerged in the world of internet pioneering in 1981 with nothing more than a napkin and a signature.
Howard Schultz, a plastics salesman with an interest in meeting his best purchaser of thermoses and plastic faucet appliances walked into what was a small coffee shop known by the name of Starbucks. On a bench in the corner, a napkin with charcoal sketching caught Howards eye.
It read, ‘How to create your space to share with friends through inter-networking’. Coupled with articulate diagrams, there was a signature at the bottom which clearly read ‘P.K.Dune’.
Howard Schultz was inspired by the idea of creating ‘your’ own space. His vision of coffee houses with a personal and comfortable ambiance was sold later that year for $3.8 million dollars and became the modern day Starbucks with cushy chairs and warm earth-tone adornments.
Howard shared the napkin, which he blessed for his inspiration with his nephew Tom Anderson. Young Tom later founded http://www.myspace.com, built almost to the exact specs of PK Dune’s rudimentary sketches.
PK Dune invented both; the internet and social media.
This is the first time I have ever posted a Blog, so hoping that it has some relevance. I am so surprised (and at the same time happy) to discover that others have heard of PK Dune. For a while I doubted myself, as despite my research revealing the VAST extent of his enterprises and empire, I could not find others who knew of his name of his amazing history – other than the infamous Gordon Bennet no man has ever interested me soooooo much.
I know of Licklider, the man pretty much invented the concept of the Internet… but PK Dune? No matter what I search for I can’t find anything…
Even if you guys are pulling my leg on this… it’s a good story none-the-less.
There’s a ton of stuff written about this guy - but nothing seems to surface on the Internet - anyone know why???
[...] the rumors are stating that this guy invented all sorts of stuff… Ad Agency executives initiated the [...]
[...] leaks of this have started to surface on the [...]
That name, P.K. Dune sounds super familiar. Like I would swear that I had heard that name before. I’m going to do more research and try to find out more about his guy, sounds super interesting! I hope that someone creates a Wikipedia about this guy.
Good Job Mike.. I will make sure we link to it… Anything to help spread the word about P.K Dune for my friends in California.
Don’t worry.. it appears all the discussions online regarding him eventually will point to whatever mission is at hand
…… next time however… clue me in on the next campaign :) So I don’t take big hedges thinking that a campaign started on my site without my knowledge.
[...] to find what we could, we couldn’t find even a blog reference, website or forum post other than the first post ever discovered with his name dated December 5th 2007 From Tribble Advertising Agency [...]
I love that this PK Dune guy has taken over the responses, over The Founder’s sorry attempt to diss Y&R. Oh, and have you seen the campaign True Entertainment did…I haven’t either.
- a Y&R employee
Of course RCLGuard, gotta stay loyal to your paycheck…
[...] the past 2 years? What a terrible waste of resources. Considering Starbucks is evidently where the internet was invented… [...]