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GM notifies ad agencies they’re out of business

May 15, 2009

GM has notified GM notifies 1,100 dealers they’re out of business. This will run havoc throughout the advertising agency world as many smaller and mid sized agencies depend on the dealerships for direct mailings, billboards, flyers… etc etc.. … just overall advertising for each local market.

These dealers are now facing a complete shut down, and because of this many will most likely fail if they cannot substitute it with a Honda, Toyota, Kia or whatever. In other words, the chances are not just the dealers will go under, but a whole bunch of advertising agencies as well.

The auto industry spends massive amounts of money on Advertising, for example, in the Chrysler bankruptcy document they listed BBDO / Omnicom Group as their second largest creditor. This is high and above any other firms that helped with R&D, car parts, etc etc..

Spectacular fireworks people, this is going to get ugly.

fireworks1

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • Michael

    Actually, a lot of car dealership advertising is centralized with shops that specialize in the development of hideous, overhyped car ads. They certainly will suffer. Additionally, newspapers will take an additional blow given that car dealers are one of the last large advertisers in the classifieds.

  • Michael

    Actually, a lot of car dealership advertising is centralized with shops that specialize in the development of hideous, overhyped car ads. They certainly will suffer. Additionally, newspapers will take an additional blow given that car dealers are one of the last large advertisers in the classifieds.

  • http://www.adscam.typepad.com/ George Parker

    R… Excellent post… A subject the fucktard ad trades have chosen to ignore. Quoted you on AdScam… Cheers/George

  • http://www.adscam.typepad.com George Parker

    R… Excellent post… A subject the fucktard ad trades have chosen to ignore. Quoted you on AdScam… Cheers/George

  • Felix Chesterfield

    Will GM’s bankruptcy affect a site like this for truck and auto parts ?

  • Felix Chesterfield

    Will GM’s bankruptcy affect a site like this for truck and auto parts ?

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