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Disagree….commercials of today look nothing like these. We talking format, content or quality here? In any case, film techniques have advanced significantly and the way the TV medium is used in tandem with digital and other media today is light years beyond 1991. (well maybe not light years, but at least 18 years :)

If you think about it, the internet is a new medium but it still has the same content we’ve had for years. Websites are laid out like magazine summary pages, and the majority of the “new” digital wave is now video (which was made possible by faster data transfer speeds). Still, me watching TV on one screen over another is not a huge, monumental shift.

Disagree….commercials of today look nothing like these. We talking format, content or quality here? In any case, film techniques have advanced significantly and the way the TV medium is used in tandem with digital and other media today is light years beyond 1991. (well maybe not light years, but at least 18 years :)

If you think about it, the internet is a new medium but it still has the same content we’ve had for years. Websites are laid out like magazine summary pages, and the majority of the “new” digital wave is now video (which was made possible by faster data transfer speeds). Still, me watching TV on one screen over another is not a huge, monumental shift.

I don’t know Antony … it’s my feeling that TV in the late 1980′s early 1990′s … exactly what we have seen above in the 10 minute “time machine” is identical to what I see every time I turn on the TV.

Online however… yes they are videos.. but tell me on TV when you can “click to see more” or “click to buy” on the ads… you can’t on TV …. but you can (and people do) on Hulu or CBS.com

It may be the same content (TV show vs TV show) but the ad formats are light years ahead…

I don’t know Antony … it’s my feeling that TV in the late 1980′s early 1990′s … exactly what we have seen above in the 10 minute “time machine” is identical to what I see every time I turn on the TV.

Online however… yes they are videos.. but tell me on TV when you can “click to see more” or “click to buy” on the ads… you can’t on TV …. but you can (and people do) on Hulu or CBS.com

It may be the same content (TV show vs TV show) but the ad formats are light years ahead…

Why do people feel that things ‘have’ to change? Last night I had pasta for dinner. And I seem to remember that I may have had pasta for dinner in 1991 as well. Does that mean I’m stupid and haven’t learned how to move on in the culinary world? When I watch TV, I want it to be passive. I’m usually lying down on my sofa with a nice glass of wine. I don’t want to click on anything. When I’m on the web, then I expect it to be interactive with me. Things change, or evolve only in the way people want them to. Changes that are not wanted die off quickly. Let’s let TV be TV. We seem to like it as is.

Why do people feel that things ‘have’ to change? Last night I had pasta for dinner. And I seem to remember that I may have had pasta for dinner in 1991 as well. Does that mean I’m stupid and haven’t learned how to move on in the culinary world? When I watch TV, I want it to be passive. I’m usually lying down on my sofa with a nice glass of wine. I don’t want to click on anything. When I’m on the web, then I expect it to be interactive with me. Things change, or evolve only in the way people want them to. Changes that are not wanted die off quickly. Let’s let TV be TV. We seem to like it as is.

@outonmyear

Things sort of do have to change though… would you be happy with a circa 1991 computer that can’t get online? Or a circa 1991 car without airbags?

unwanted changes.. like higher taxes… yea we could do without those…. but some things just progress….

In 1991 we never had Mars Rovers… nor did we have the internet… nor did we have self checkout lines… uhh… mark that last one as unwanted… but you see my point.. somethings do have to change…. some things don’t…. TV is facing a new medium that is proving to have a dramatic growth rate… so something has to give…

@outonmyear

Things sort of do have to change though… would you be happy with a circa 1991 computer that can’t get online? Or a circa 1991 car without airbags?

unwanted changes.. like higher taxes… yea we could do without those…. but some things just progress….

In 1991 we never had Mars Rovers… nor did we have the internet… nor did we have self checkout lines… uhh… mark that last one as unwanted… but you see my point.. somethings do have to change…. some things don’t…. TV is facing a new medium that is proving to have a dramatic growth rate… so something has to give…

Such a small sample cannot give rise to such general statements. You’ll have to pick 20 of the most popular ads of 1991 and compare them with 20 pop ads in 2008. In fact that would be worth it as a comparison. I am not from the ad world but there are a lot of changes. Whether these changes are an advance is yet another question!?!

Such a small sample cannot give rise to such general statements. You’ll have to pick 20 of the most popular ads of 1991 and compare them with 20 pop ads in 2008. In fact that would be worth it as a comparison. I am not from the ad world but there are a lot of changes. Whether these changes are an advance is yet another question!?!