Headline failure.
If you have to cheat in your headline with exaggeration or hyperbole, perhaps the story wasn’t that good to begin with.
Looking forward to your usual higher standard.

Headline failure.
If you have to cheat in your headline with exaggeration or hyperbole, perhaps the story wasn’t that good to begin with.
Looking forward to your usual higher standard.

David,

Actually I think you’re right… I was just jotting it down and looking back it was alittle too heavy…

I’m not gonna change it (as it will make your comment awkward) .. but I will admit that in the future it should be toned down.

David,

Actually I think you’re right… I was just jotting it down and looking back it was alittle too heavy…

I’m not gonna change it (as it will make your comment awkward) .. but I will admit that in the future it should be toned down.

They are not Klingons, but KINGons.

They are not Klingons, but KINGons.

Actually it appears my headline was EXACTLY correct, I saw the movie.. there are no Klingons in the movie… at all.

Actually it appears my headline was EXACTLY correct, I saw the movie.. there are no Klingons in the movie… at all.

They say “kingons” in the commercial and it bugs the heck out of me. I had to watch the commercial at least five more times till I was sure they weren’t saying klingon. I really hate this commercial, and the fact that klingons aren’t in this new movie is just lame.

They say “kingons” in the commercial and it bugs the heck out of me. I had to watch the commercial at least five more times till I was sure they weren’t saying klingon. I really hate this commercial, and the fact that klingons aren’t in this new movie is just lame.

First, let me preface my comment with this: I think the name of your agency is fantastic and, as a fellow Trekkie/Trekker, I appreciate your appreciation for all things Trek. On this basis alone, if I had a need, I would consult your agency.

Now, that having been said, I am also a fan of CP+B (full disclosure: I previously did legal work for them while employed at a former law firm) and a fan of the King ad campaign they have done for Burger King, and I disagree with your take.

Seems to me that CP+B and BK were banking on this Star Trek movie having more of a media impact/presence than say, oh, the last ten Star Trek movies, and even as a die-hard fan of all things Star Trek, they were correct. To be fair, I would think that we (Trekkies/Trekkers, including you) would have to admit that the Star Trek movies since Wrath of Khan (which started my love of the series) have been, by and large, “echo chamber” events for people who were already fans. In contrast, whether by design or not, the new Trek movie has garnered considerable free press leading up to its release I am sure they expected it to do very well opening weekend. In fact, it more than doubled the best Trek opening ever, which has only garnered more media attention.

All of this is a long way of saying that I believe they (CP+B/BK) were betting (correctly) that Star Trek would be “mainstream topical” again, not just for us, but for people who have never seen an episode of any of the series or the movies. With that premise in mind, they could have done an ad as you suggested that had some sort of tie-in with the specifics of the new movie. Instead, they used a well-established campaign theme (The King) and found a way through semi-clever wording (Kingon) to tie into the new Star Trek mania.

So, In the fine tradition of William Shatner’s “get a life” skit on SNL or Galaxy Quest or countless other parodies of all things we Trek fans hold dear, I think their ad hits the mark for fans and non-fans alike.

Respectfully and admiringly,

Tim

P.S. Qapla’

First, let me preface my comment with this: I think the name of your agency is fantastic and, as a fellow Trekkie/Trekker, I appreciate your appreciation for all things Trek. On this basis alone, if I had a need, I would consult your agency.

Now, that having been said, I am also a fan of CP+B (full disclosure: I previously did legal work for them while employed at a former law firm) and a fan of the King ad campaign they have done for Burger King, and I disagree with your take.

Seems to me that CP+B and BK were banking on this Star Trek movie having more of a media impact/presence than say, oh, the last ten Star Trek movies, and even as a die-hard fan of all things Star Trek, they were correct. To be fair, I would think that we (Trekkies/Trekkers, including you) would have to admit that the Star Trek movies since Wrath of Khan (which started my love of the series) have been, by and large, “echo chamber” events for people who were already fans. In contrast, whether by design or not, the new Trek movie has garnered considerable free press leading up to its release I am sure they expected it to do very well opening weekend. In fact, it more than doubled the best Trek opening ever, which has only garnered more media attention.

All of this is a long way of saying that I believe they (CP+B/BK) were betting (correctly) that Star Trek would be “mainstream topical” again, not just for us, but for people who have never seen an episode of any of the series or the movies. With that premise in mind, they could have done an ad as you suggested that had some sort of tie-in with the specifics of the new movie. Instead, they used a well-established campaign theme (The King) and found a way through semi-clever wording (Kingon) to tie into the new Star Trek mania.

So, In the fine tradition of William Shatner’s “get a life” skit on SNL or Galaxy Quest or countless other parodies of all things we Trek fans hold dear, I think their ad hits the mark for fans and non-fans alike.

Respectfully and admiringly,

Tim

P.S. Qapla’

Once again the superior alien (Romulans) gets the short end of the deal.

Once again the superior alien (Romulans) gets the short end of the deal.

For a funny take on this commercial, visit Pointless Planet:
http://www.pointlessplanet.com/2009/06/burger-king-klingons.html

For a funny take on this commercial, visit Pointless Planet:
http://www.pointlessplanet.com/2009/06/burger-king-klingons.html

I think some of non scifi main stream folks has heard of Klingons so it was a term (possibly tested) some people would know even if they werent Star “Track” fans (ugh my mothers used to call it that,,,,,) Plus KINGons sounds better than ferenKING….