Browse > Home / Advertising Agency News / WPP group plc loses Olympic Bid

WPP group plc loses Olympic Bid

April 29, 2009

In another dismal report, WPP group has totally lost focus of it’s primary advertising agency core. The UK Guardian is reporting that US advertising agency McCann Erickson has reportedly beaten Sir Martin Sorrell’s British WPP group for the contract to promote the 2012 London Olympic Games.

What this means is simply that Sir Martin spent way too much money buying non-core assets and neglecting advertising, Neglecting digital, SEO, SMO… it’s a playbook of what NOT to do right.

To the point where the London (soon to be Ireland) based WPP assets lost the London Olympics…. uhh…. that’s really bad..

The company revenue crashed 6% in 90 days, leaving little new business coming in, and huge amounts of business leaving the door, such as Dell inc with a rumored 90 day notice…. (unverified but widely suspected as being true).

It’s really time for new management, buying revenue at an extreme cost while neglecting the assets that gave you the opportunity to get revenue in the first place is foolish at best…. and at worst gives you 6% revenue declines every 90 days….. as what we have been seeing.

strongest-dwarf

Related Posts:

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • Global 100

    Dell will go to McCann!

  • Global 100

    Dell will go to McCann!

  • scooter

    so wpp lost the olympic bid (which actually if you read the story means they offered to pay less for olympic sponsorship than mccann) and you conclude that its all because they haven’t invested enough in SEO and you run an SEO outfit? You really are a prize wanker!

  • scooter

    so wpp lost the olympic bid (which actually if you read the story means they offered to pay less for olympic sponsorship than mccann) and you conclude that its all because they haven’t invested enough in SEO and you run an SEO outfit? You really are a prize wanker!

  • http://www.tribbleagency.com/ TheFounder

    No Scooter you tard, I am aware that the Olympics wanted to charge for it.. I am also aware that part of the reason WPP doesn’t have the funds to be it is because they are over leveraged and just don’t have the cash.

    I am also aware that the reason they are over leveraged and didn’t have a cash is because they missed out on huge opportunity because they bought the wrong assets.

    You can’t see the forest though the trees.

  • http://www.tribbleagency.com TheFounder

    No Scooter you tard, I am aware that the Olympics wanted to charge for it.. I am also aware that part of the reason WPP doesn’t have the funds to be it is because they are over leveraged and just don’t have the cash.

    I am also aware that the reason they are over leveraged and didn’t have a cash is because they missed out on huge opportunity because they bought the wrong assets.

    You can’t see the forest though the trees.

  • scooter

    haha so if they had bought your piece of shit agency then they would now be ruling the world? I think though companies like 24/7, BLUE, schematic, these days, Aqua, Agenda etc they do a fiar bit of SEO, digital, SMO or whatever u want to call it - more than you thats for sure. Maybe its just not the answer to everything! WANKER!

  • scooter

    haha so if they had bought your piece of shit agency then they would now be ruling the world? I think though companies like 24/7, BLUE, schematic, these days, Aqua, Agenda etc they do a fiar bit of SEO, digital, SMO or whatever u want to call it - more than you thats for sure. Maybe its just not the answer to everything! WANKER!

  • http://www.tribbleagency.com/ TheFounder

    They don’t do “SMO or whatever” … and no… I don’t want them buying my firm … Those holding companies are run like the movie “office space” … Also worth noting… like how would that work? Considering my full time job for the past 2 weeks has been cleaning up Schematic’s mess with a former client.

    Don’t worry Scooter, this appears to be way over your head.. stick to print ads. Clearly putting ads in newspapers suits your skillset.

  • http://www.tribbleagency.com TheFounder

    They don’t do “SMO or whatever” … and no… I don’t want them buying my firm … Those holding companies are run like the movie “office space” … Also worth noting… like how would that work? Considering my full time job for the past 2 weeks has been cleaning up Schematic’s mess with a former client.

    Don’t worry Scooter, this appears to be way over your head.. stick to print ads. Clearly putting ads in newspapers suits your skillset.

  • scooter

    yes I’m sure thats true, I’m sure you’ve had countless offers and turned them all down and I’m sure you are constantly saving the digital world from the likes of schematic or ogilvy or all the other agencies out there who just aren’t anywhere near as good as you.

    You truly are a total wanker, I wonder if you are so up yourself in real life or its just your online persona and you’re actually some dweeby loser who got sand kicked in his face when he was a boy! You’ve obviously convinced yourself you are a digital superhero, shame nobody else believes you!

  • scooter

    yes I’m sure thats true, I’m sure you’ve had countless offers and turned them all down and I’m sure you are constantly saving the digital world from the likes of schematic or ogilvy or all the other agencies out there who just aren’t anywhere near as good as you.

    You truly are a total wanker, I wonder if you are so up yourself in real life or its just your online persona and you’re actually some dweeby loser who got sand kicked in his face when he was a boy! You’ve obviously convinced yourself you are a digital superhero, shame nobody else believes you!

  • http://www.tribbleagency.com/ TheFounder

    Scooter — truly just stick to newspaper ads.. they do 4 color ads now!

    Countless offers? No man… if 2 offers over the past year is chalked up as

    It’s a fact that we are good in SEO and Social Media…. let’s face it… we’re good enough to keep you coming back every day to add content to Tribble Agency… honestly you are a great conversion rate for us … we even converted yourself, a complete idiot to write content.

    Regarding “digital superhero” Whoo hoo!! “Converting one individual at a time to add content to Tribble…. starting with class act scooter” LOL

  • http://www.tribbleagency.com TheFounder

    Scooter — truly just stick to newspaper ads.. they do 4 color ads now!

    Countless offers? No man… if 2 offers over the past year is chalked up as

    It’s a fact that we are good in SEO and Social Media…. let’s face it… we’re good enough to keep you coming back every day to add content to Tribble Agency… honestly you are a great conversion rate for us … we even converted yourself, a complete idiot to write content.

    Regarding “digital superhero” Whoo hoo!! “Converting one individual at a time to add content to Tribble…. starting with class act scooter” LOL

  • scooter

    you call this content. I just come here to point out what a wanker you are and bait you, seems to work WANKER!

  • scooter

    you call this content. I just come here to point out what a wanker you are and bait you, seems to work WANKER!

  • http://www.tribbleagency.com/ TheFounder

    keep posting scooter… thanks!

  • http://www.tribbleagency.com TheFounder

    keep posting scooter… thanks!