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#twitteRFP — Ad Agency RFP’s via Twitter

April 26, 2009

This is classic! I had to even “apply” Jordan Kretchmer for CurrentTV floated out an Advertising Agency RFP via Twitter! You have to see how this is going via his Twitter Username @Jkretch.

The funny thing about it is that it actually looks viable, in terms of agencies applying it took a bunch of them off guard… and it appears that is the reason why he floated it that way. They brag about their social media skills, yet cannot even get a simple ping to Jordan via Twitter. Perfect.. absolutely perfect!

Jordan, I had to put this up on Google News for you, because the way you went about this was perfect… I suspect that you are going to see a bunch of really big dumb agencies applying with 3 followers because they setup the account yesterday… meaning they have zero understanding of social media…

I wish all firms floated their RFP via Twitter, it’s the best way to do it…. it really in 140 characters tells the company what your firm can do… I’m telling you, the slick sales guys must be going crazy with this one. BTW Jordan, if you are reading this, and I suspect you are… count Yooter InterActive in….

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://mcluhead.wordpress.com/ mcluhead

    Jordan’s RFP was newsworthy because it was rare (although he freely admits he wasn’t the first).

    But it’s not as if he’s actually improving the RFP process.

    He’s just generating attention for himself and for Current amongst the ad-chatter class.

    We need to start celebrating evolutionary and sustaining innovations rather than stunts or disruptive innovations.

  • http://mcluhead.wordpress.com mcluhead

    Jordan’s RFP was newsworthy because it was rare (although he freely admits he wasn’t the first).

    But it’s not as if he’s actually improving the RFP process.

    He’s just generating attention for himself and for Current amongst the ad-chatter class.

    We need to start celebrating evolutionary and sustaining innovations rather than stunts or disruptive innovations.

  • http://www.tribbleagency.com/ TheFounder

    @mcluhead

    disruptive innovations are by definition innovations.

  • http://www.tribbleagency.com TheFounder

    @mcluhead

    disruptive innovations are by definition innovations.

  • http://www.kentuckypowerballnumbers.com/ KentuckyPowerballNumbers

    totally agree with you mcluhead.

  • http://www.kentuckypowerballnumbers.com/ KentuckyPowerballNumbers

    totally agree with you mcluhead.

  • http://mcluhead.wordpress.com/ mcluhead

    Yes, disruptive innovations are by definition innovations but innovations are not intrinsically good in-and-of themselves.

    Disruptive innovations are sometimes good and sometimes bad.

  • http://mcluhead.wordpress.com mcluhead

    Yes, disruptive innovations are by definition innovations but innovations are not intrinsically good in-and-of themselves.

    Disruptive innovations are sometimes good and sometimes bad.

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