‘They are trying to make Windows cool, relevant and Internet-centric’
Since Yesterday when Tribble Ad Agency broke the story regarding the new requirement for Microsoft’s Ad Agency. It appears that the New York Post is confirming this as well.
The players are Microsoft’s lead ad agency, McCann Erickson, is competing for the new assignment, along with Fallon, JWT and Crispin Porter & Bogusky.
They want to integrate the Advertising Agency strategy and boost the value of Windows to the average consumer and business user. The problem however is that… well… most of the consumers are stating that Vista isn’t an upgrade.. it’s a downgrade from XP.
Much less the rapid growth of Apple and Linux variations such as Ubuntu.
The point is that as it stands now, Microsoft’s marketing strategy is in shatters, and several agencies are trying to get their fingers on the $300 million dollar prize (that is what is estimated for Microsoft’s 2008 Ad budget).
Industry rumors have noted a few things about the pitches — one of the agencies pitching noted (refused to be cited) - “McCann Erickson dropped the ball before, I doubt Microsoft will give them another ball to drop”
It’s getting heated. Microsoft want’s ZERO press on the Agency review, mostly because people start asking “why is there a review in the first place?”
It’s Microsoft policy (NASDAQ : MSFT) currently not to discuss the review.
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