Did Dell give WPP group plc 90 day notice?
April 23, 2009
Has Dell Inc. given WPP group plc owned Advertising Agency Enfatico / Y&R 90 days to “turn the boat around” or risk losing the $4.5 billion dollar account?
Speculation has been floating for months now that Dell has been looking at cutting their losses with WPP, but today a published report has surfaced written by Matt at Agency Spy that Dell has given Enfatico and Wpp Group plc 90 days notice… or better said the CEO of Y&R all of a sudden has come up with a definite timeframe to fix the problems…. where did he get that timeframe?
The account is so massive in size that it’s expected to put a serious dent in WPP’s financials if Dell does jump ship… and from the reports we are reading Dell has already started strapping on life preservers with other non-WPP owned Ad Agencies.
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Is this finally the “emeperor has no clothes” moment for Sorrell and WPP?
Without creativity, marketing fails. No matter how much money Sorrell claims he saves clients, bad marketing is a waste of money.