AT&T picks up Advertising Firm Ingenio
November 21, 2007
Under the deal, Ingenio will lets advertisers place pay-per-call ads online, on mobile phones and in print. The service lets marketers pay for these ad services based on if a visitor actually clicks through or not.
Ingenio issues phone numbers to advertisers and then tracks calls for billing and reporting purposes.
Sort of like Pay Per Click for the phone industry.
What raises eyebrows is that this isn’t the first purchase in the space, AOL bought Third Screen Media. Google has showcased a new ad-based mobile calling plan.
In short, all the big players are moving into this space.
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